Our approach at Radiator is to get to the heart of our client’s business challenge and build solutions from there. We are creative and adaptable and don’t always apply conventional PR solutions to client briefs which is sometimes surprising but always welcome!

At the same time, we are best known for our award winning PR campaigns that mix PR, social media, experiential, guerrilla marketing, celebrity affiliation and even when asked, media buying!

Our unique PR philosophy delivers AMPLIFICATION and SURROUND SOUND tactics – methods that ensure a brand commands singular/major media attention backed up with a wealth of positive editorial. We tier and apply media outlets to deliver influencer and mass awareness and desire.

And the results? Well we must confess – we are almost obsessed with delivery against results and apply stringent KEY PERFORMANCE INDICATORS to every campaign as well as our own 5 point evaluation system. These include clear return on investment and the application of external audience research to monitor awareness or attitude change.

And finally, all of this is backed up with our regular INSIGHT REPORTS designed to cover our clients’ marketplace. These include client competitor reports, bi-annual media reviews and our annual European youth lifestyle report. Not to mention style trend and competition reports – phew!

Oh by the way, did we mention we’re hard working too?